Joomla is one of the in-demand open source content management system software utilized by a number of independent and enterprise-web developers. Among its clienteles are Ebay, McDonald’s, IKEA®, Barnes & Noble, Jaguar, UK Ministry of Defence, High Court of Australia, just to name a few. If you would go over the list of companies and government offices that use Joomla, you would also observe that many of these companies are inclined in the marketing and advertising field. This is due to the substantial support Joomla provides its clientele in various web functions and industries through extensions and plugins. When we speak of a Joomla plugin that works for marketing strategy, the famous concept that comes in mind is the Google Analytics.
For those who decide to utilize Google Analytics, you may sign up here http://www.google.com/analytics/index.html. But if you already have an existing Joomla website, the easiest solution on how to add Google Analytics to Joomla is by using a Joomla plugin.
There are over 49 Google Analytics plugins available at the Joomla Extensions Directory. If you are using the Joomla version 1.7 and below, I recommend the popular BIGSHOT plugin. Based on users’ reviews, it is the most user-friendly Google analytics plugin for Joomla. Meanwhile, Joomla has recently released its latest version, the 2.5, and a lot are concerned whether Joomla has updated its Analytics plugins to support the new version. Well, Joomla users, ladies and gentlemen, worry no more! Based on application rankings in the Joomla Extensions Directory site, the Asynchronous Google Analytics plugin and the GAnalytics receive higher votes than the others and these have full support for the version 2.5. So, it is up to you to explore and decide which plugin works for your preference.
Enjoy Joomla and be amazed by Google Analytics.